Loud of Sweden

The project’s objective was to help an emerging audio company establish a strong brand identity. The main challenges included defining the brand’s mission statement, business goals, unique value proposition, and market positioning.

We addressed these challenges by guiding the company through a series of strategic exercises, helping them understand their position relative to competitors, supported by extensive desktop research.

Based on our findings and client insights, we developed the brand statement and tagline:
“Loud of Sweden develops wireless audio systems that pair professional quality with easy installation, enabling complete freedom in public spaces for a simplified sound experience. Simply Sound.”

This brand statement was then translated into a clean visual language aligned with the brand’s values, complemented by realistic 3D visualizations of Loud of Sweden’s products. The products were showcased individually and integrated into the interiors of the company’s partner stores.