Vinden - Smart Förvaring

Vinden is a fast-growing smart storage company based in Stockholm. From our initial meeting, it was clear that the company’s goal was to strengthen its connection with its existing user base.

The main challenge was shifting Vinden’s perception from a one-time storage solution for life events like moving or traveling to a more integrated, everyday service. To address this, we grounded our approach in research on the habits, interests, needs, and wants of Vinden’s target audience.

The solution was an insight-driven communication strategy paired with a social media and street campaign, highlighting the added value of the service. We showcased how Vinden seamlessly fits into daily life using animated and still content that was relatable, quick, and simple in form, yet flexible for future adjustments.